16.06.2009 argonauten G2 win the website relaunch of Germany´s biggest optical retailer
| Germany’s argonauten G2 have won a national pitch to relaunch www.apollo.de, the online home of the country’s largest optician, beating a host of well-regarded agencies in the process. With 650 stores in more than 200 cities, Apollo-Optik has a larger offline presence than any other optician in Germany – a presence the argonauten G2 have managed and guided since 2006. Meaning: the long-term and successful cooperation between agency and client in offline projects will now continue in even larger fashion online. The argonauten G2 will provide a complete make-over of the website´s structure, navigation and design in order to deliver the more contemporary look and feel as well as the stronger, more visually-driven emotional positioning Apollo-Optik is aiming for. While the argonauten G2 believe every win is a team win, the credits for this one go most of all to: Nina Neumann (Unit Director), Martin Steinhausen (Creative Director), Niels Odejewski (Senior Consultant Beratung), Thorsten Haller (Associate CD Art Online), Benjamin Britten (Account Manager Online) and André Schieck (Unit Director Online). |
