20.08.2009 argonauten G2 to boost Koelnmesse's profile
| As from today, argonauten G2 in Düsseldorf will be responsible for corporate communication for the Koelnmesse brand. In addition, the agency will be creating a new basis for event-related online communication for the individual trade fairs run by Koelnmesse. argonauten G2 put forward a convincing innovative concept and beat off six other famous agencies in a multi-stage pitch. The multi-channel agency has thus moved forward to being the new lead agency for one of the world's most prominent trade fair organisers, who bring together the services supplied by around 45,000 exhibitors with the needs expressed by more than 2.2 million visitors at more than 70 international trade fairs. The aim of the corporate campaign, which will be starting in autumn 2009, is to position Koelnmesse and its high-quality products even more strongly as the experts in generating successful national and international business contacts. Jochen Dosch, Divisional Manager for Marketing Communication at Koelnmesse, says: "The agency won us over with its creative overall concept. This will allow us to achieve integrated communication on the basis of an independent thematic and conceptual core idea across all our customers contact points. Online, direct and mobile marketing, in the sense of performance marketing, along with social media, will play a much greater role in our future marketing mix." André Schieck, Unit Director of argonauten G2 in Düsseldorf: "Our aim is to turn Koelnmesse much more into an experience platform where business partners can meet, exchange ideas and inspire each other and thus pick up impulses for their own business. Communication must facilitate and promote the interplay between real and virtual services. We are delighted to have been awarded the contract for a campaign idea which will be unusual, perhaps even surprising, in the area of B2B advertising in particular." |
