31.08.2009 argonauten G2 winners of the iF gold award
| From a total of 1,368 entries from 24 countries, the winners of the iF gold award have finally been selected. At the awards ceremony last Friday in BMW Welt in Munich, prizes were presented for the 30 best ideas, among them an iF gold award in "digital media atmosphere" for the argonauten G2 and their web special "Volkswagen 2028" . Developed by the argonauten G2 to present Volkswagen as the most innovative volume automaker, volkswagen2028.com presents various specialist areas from within Volkswagen's research core plus a number of innovative vehicle concepts. But rather than loading up on futuristic scenarios, this infotainment mix of 3D effects, animations, flash-based navigation and research studies has at its heart a classic film sequence depicting an everyday conversation between father and son. Setting this chat in an ordinary city park conveys Volkswagen's visionary ideas more accessibly, allowing the viewer to easily identify with the scenery, the protagonists and, not least, the vision of "Volkswagen 2028" – namely, how Volkswagen is helping to shape the mobile future responsibly and with environmental awareness. Since its launch in 1953, the iF brand has become an international symbol for outstanding design achievements and is now one of the most important design prizes. The communications sector has had its own competition within iF since 2004 and is part of the creative rankings of PAGE, W&V and Horizont. More than 5,000 ideas from around 50 countries are submitted each year, and the international jury selects the best contributions in the areas of "digital media", "product interfaces", "print media", "packaging", "corporate architecture", "crossmedia" and "too good to be true". In addition, the top 30 in the competition are presented with an iF gold award for special design achievements. |
